The name Campo de’ Fiori, or “field of flowers”, harks back to a time when this space was a meadow, but it also hints at its main attraction: the daily open-air market with vendors selling fruit, vegetables, and flowers. The Campo de’ Fiori, open daily from the early-morning hours, also has a lively nightlife, with young locals and visitors filling the square’s many cafés and bars.
Private Rome walking, electric bike, and Segway tours, as well as hop-on-hop-off tours, generally include a stop in Campo de’ Fiori, and often offer skip-the-line access to highlights like the Colosseum, Vatican (and Sistine Chapel), and Trevi Fountain. The square is best seen, however, as part of a food and wine tour that allows you to walk through the market stalls and sample local specialities. Many food tours pair a stop at the Campo de’ Fiori market with a walk through the Trastevere neighborhood and the historic Jewish ghetto.