While pretty Playa Palancar is surrounded by posh all-inclusives, it’s a public beach. There are several small restaurants and shops selling seafood, drinks, and souvenirs, as well as renting snorkeling equipment and organizing dives. Playa Palancar doesn’t have the party atmosphere or range of hotels and other services that some of the beaches closer to San Miguel do, but for family-friendly fun and fantastic views, it’s hard to do better on the island.
Visit Playa Palancar independently; boats wait to take snorkelers out to the reef, and you can rent equipment close by. Alternatively, go as part of a Cozumel sightseeing tour with hotel or port pickup and drop-off. Island tours typically also include a chocolate factory, a tequila tasting, and the San Gervasio Maya ruins.