Before director Peter Jackson shot his adaptations of J.R.R. Tolkien’s fantasy novels in his homeland, Matamata was just a dairy farming town. It still is, but most travelers go to see Hobbiton, the set used in the films. Matamata was chosen to represent Hobbiton because of its rolling green hills and pastures that were untouched by modern roads or power lines. The village is also the gateway to the Te Tapui Scenic Reserve, Wairere Falls in the Kaimai Ranges, and plenty of hiking trails.
Guided tours entertain and offer fascinating facts about the films. Excursions departing from Auckland, Hamilton, Taupo, and Rotorua typically include Matamata on the itinerary, along with the Waitomo Caves.