While Agadir is a popular surfing destination, Agadir Beach itself is shallow with only gentle waves. During the summer season, lifeguards operate a system of flags, indicating where it is safe to swim: Despite appearances, the undertow can be strong. The southern end of the beach is a popular starting point for tours of the River Souss estuary, by horse, camel, buggy, all-terrain vehicle, or 4WD; many fishing trips and boat cruises start from the main city beach.
Agadir Beach is in the heart of town, just south of the cruise port. Buses run along Avenue Mohamed V, which comes very close to the northern end of the beach.
It’s only safe to swim at Agadir Beach when the lifeguards are working, between mid-June and mid-September. That’s also when the weather is warmest.
Taghazout Beach, about 15 miles (24 kilometers) north of downtown Agadir, is home to a wealth of surf breaks, as well as surf camps, and many surf classes take students here. Imsouane Beach (Plage d’Imsouane), further to the north, offers sand dunes and rock pools. The National Park of Souss Massa begins at the Souss estuary, about five miles (eight kilometers) south of Agadir, and offers a wealth of birdlife as well as lush coastal lagoons.