Agadir beach in the summertime with yellow sand and turquoise water

Things to do in  Agadir

Between the Atlas and the Atlantic

Big, brash, and bold, Agadir sprawls along Morocco’s Atlantic coast, pounded by swells that draw surfers from across the globe. Besides the beach, the city’s star attractions are Souk el Had market and the Agadir Kasbah Ruins (Agadir Oufella) cable car—but you won’t run short of things to do in Agadir. It’s the gateway to historic Essaouira and culture-rich Marrakech, and within easy reach of Paradise Valley and the National Park of Souss-Massa. Popular activities in this outdoor playground include sandboarding, fishing, camel safaris, ATV adventures, and hot-air balloon rides.

Top 7 attractions in Agadir

Agadir Beach (Plage d’Agadir)

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A flawless crescent of deep, fine sand, which rolls on for miles to the south of town, Agadir Beach (Plage d’Agadir forms the heart of this seaside resort. A wealth of cafés and restaurants offer food and drink, with loungers for sun worshippers, while water sports run from Jet Ski to boat trips and deep-sea fishing adventures.More

Souk el Had

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Also written Souq al Had, Souk el Had is Agadir’s main market, a cavernous warehouse of around 6,000 stalls selling everything from spices, fruit, and vegetables through to clothes, perfume, carpets, pottery, shisha pipes, and electronics. Tailors around the market can alter garments or make them to your specifications.More

Crocoparc

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Just southeast of Agadir, Crocoparc is one of Morocco’s most unusual and popular attractions—a botanical park that’s home to more than 300 Nile crocodiles. After entering the park through a huge, artificial crocodile mouth, visitors roam the five thematic gardens to see the crocodiles in pools and admire the park’s flora.More

Agadir Kasbah Ruins (Agadir Oufella)

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Built in 1541 and restored a couple of centuries later, the Agadir Kasbah Ruins (Agadir Oufella stand on a hill a little way out of town. Designed as a fortress, the kasbah once housed hundreds, although all that remains of the structure after the 1960 earthquake is the outer wall. Most travelers visit for the sweeping ocean views.More

Taghazout Beach

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Once a sleepy fishing village, Taghazout sits not far north of Agadir on Morocco’s west coast. Its Atlantic swells draw surfers of all skill levels, with Anchor Point often considered to be Africa’s best surf spot. But you don’t have to hang ten to enjoy all that Taghazout has to offer: Landlubbers will find plenty to do under the summer sun.More

Argan Palace

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A mid-range massage center in the heart of downtown Agadir, Morocco, Argan Palace is known for massages and hammam steam baths. The décor features warm colors and traditional Berber elements, while spa packages lead with Berber or Middle Eastern themes.More

Museum of Amazigh Culture (Musée Municipal du Patrimoine Amazighe d’Agadir)

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Learning more about the Amazigh people and their past is a key part of understanding Morocco and its culture. Often called Berbers, the ethnic group is native to North Africa and has a diverse history in Morocco that can be explored at Agadir's Museum of Amazigh Culture (Musée Municipal du Patrimoine Amazighe d’Agadir), which sits just steps away from the city’s sandy coastline.Although it’s not a very large space, the museum displays a wide range of Amazighe items from the 18th and 19th centuries. While there, explore exhibits featuring everything from pottery to carpets, art, traditional costumes, and cooking utensils. The highlight for many are the collections of jewelry, which include exquisite pieces worn during wedding ceremonies.More
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All about Agadir

When to visit

Local and international beach lovers flock to Agadir for summer sun from June through August, when a coastal breeze keeps the temperature mellow compared to Morocco’s baking interior. The 4-day Timitar Festival in July sees hundreds of artists perform both world music and traditional Berber (Amazigh) tunes. If you’re a keen surfer, pack your wetsuit and hit the coast during winter (October through March) when the winds are perfect for powerful swells.

Getting around

Agadir’s bus services are generally more use to locals than travelers. Le Petit Train d’Agadir, a battery-operated tourist train, connects the southern resorts to the center during the day. Modern, wide roads make self-driving in Agadir less traumatic than other Moroccan cities—scooter hire is also a possibility if you’re licensed and insured. Metered taxis, tours, or private drivers are good options: try Morocco’s Roby app for hailing official taxis. Shared grand taxis can be a handy way to reach places such as as Taghazout.

Traveler tips

Argan oil has many reputed benefits, from moisturizing skin to helping reduce cholesterol, but oils sold as argan are often cut with cheaper ingredients. You can find good quality oil and help rural Berber women gain financial independence by shopping at a recognized women’s cooperative. Sadly, many businesses that claim to be cooperatives are run by men exploiting women for profit: Cooperative Toudarte and UCFA Tissaliwine are legitimate women’s cooperatives with outlets in Agadir city.

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People Also Ask

Is Agadir worth going to?

Yes, for dedicated surfers the Agadir area is definitely worth the trip: Taghazout, a 30-minute drive north, offers world-class breaks including Anchor Point. Not a surfer? Agadir’s sweeping beach enjoys an impressive 300 days of sun a year, but it lacks the character, charisma, and sights of Morocco’s royal cities.

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What is Agadir best known for?

Best known for sun, sand, and surf, particularly the world-class waves in Taghazout, Agadir offers water sports, camel trips, and more. An earthquake flattened the city in 1960, so apart from the crocodile park, the main attractions are the souk and the cable car that runs to Agadir Kasbah Ruins.

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Which city is better: Agadir or Marrakech?

Marrakech is better than Agadir. A UNESCO World Heritage Site with almost 1,000 years of history, plus a vibrant cultural and culinary scene, Marrakech is a must for any visitor to Morocco. However, Marrakech is almost a 3-hour drive from the ocean, so beach lovers will favor Agadir.

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How do I spend a day in Agadir?

Start with a private surf lesson: local teachers pick the perfect spot for your ability and the conditions. Grab a seafood lunch then spend the afternoon hiking to the Paradise Valley waterfalls. Catch the cable car to Agadir Kasbah Ruins to watch the sunset, then eat dinner by the ocean.

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Is it OK to wear shorts in Agadir?

Yes. Agadir has been a resort city for decades and shorts are OK for all genders, although short-shorts and crop tops are a bridge too far. You should dress more conservatively on public beaches and downtown than within your hotel: save the bikini for the hotel pool or private beach.

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Is Agadir safe for tourists?

Yes. Violent crime rates are much lower in Morocco than in the United States, although pickpocketing does happen and solo female travelers may feel less safe. Avoid walking in quiet areas at night, including beaches, and make sure that taxis are licensed and use the meter.

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Frequently Asked Questions
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