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Big, brash, and bold, Agadir sprawls along Morocco’s Atlantic coast, pounded by swells that draw surfers from across the globe. Besides the beach, the city’s star attractions are Souk el Had market and the Agadir Kasbah Ruins (Agadir Oufella) cable car—but you won’t run short of things to do in Agadir. It’s the gateway to historic Essaouira and culture-rich Marrakech, and within easy reach of Paradise Valley and the National Park of Souss-Massa. Popular activities in this outdoor playground include sandboarding, fishing, camel safaris, ATV adventures, and hot-air balloon rides.
Local and international beach lovers flock to Agadir for summer sun from June through August, when a coastal breeze keeps the temperature mellow compared to Morocco’s baking interior. The 4-day Timitar Festival in July sees hundreds of artists perform both world music and traditional Berber (Amazigh) tunes. If you’re a keen surfer, pack your wetsuit and hit the coast during winter (October through March) when the winds are perfect for powerful swells.
Agadir’s bus services are generally more use to locals than travelers. Le Petit Train d’Agadir, a battery-operated tourist train, connects the southern resorts to the center during the day. Modern, wide roads make self-driving in Agadir less traumatic than other Moroccan cities—scooter hire is also a possibility if you’re licensed and insured. Metered taxis, tours, or private drivers are good options: try Morocco’s Roby app for hailing official taxis. Shared grand taxis can be a handy way to reach places such as as Taghazout.
Argan oil has many reputed benefits, from moisturizing skin to helping reduce cholesterol, but oils sold as argan are often cut with cheaper ingredients. You can find good quality oil and help rural Berber women gain financial independence by shopping at a recognized women’s cooperative. Sadly, many businesses that claim to be cooperatives are run by men exploiting women for profit: Cooperative Toudarte and UCFA Tissaliwine are legitimate women’s cooperatives with outlets in Agadir city.
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Yes, for dedicated surfers the Agadir area is definitely worth the trip: Taghazout, a 30-minute drive north, offers world-class breaks including Anchor Point. Not a surfer? Agadir’s sweeping beach enjoys an impressive 300 days of sun a year, but it lacks the character, charisma, and sights of Morocco’s royal cities.
...MoreBest known for sun, sand, and surf, particularly the world-class waves in Taghazout, Agadir offers water sports, camel trips, and more. An earthquake flattened the city in 1960, so apart from the crocodile park, the main attractions are the souk and the cable car that runs to Agadir Kasbah Ruins.
...MoreMarrakech is better than Agadir. A UNESCO World Heritage Site with almost 1,000 years of history, plus a vibrant cultural and culinary scene, Marrakech is a must for any visitor to Morocco. However, Marrakech is almost a 3-hour drive from the ocean, so beach lovers will favor Agadir.
...MoreStart with a private surf lesson: local teachers pick the perfect spot for your ability and the conditions. Grab a seafood lunch then spend the afternoon hiking to the Paradise Valley waterfalls. Catch the cable car to Agadir Kasbah Ruins to watch the sunset, then eat dinner by the ocean.
...MoreYes. Agadir has been a resort city for decades and shorts are OK for all genders, although short-shorts and crop tops are a bridge too far. You should dress more conservatively on public beaches and downtown than within your hotel: save the bikini for the hotel pool or private beach.
...MoreYes. Violent crime rates are much lower in Morocco than in the United States, although pickpocketing does happen and solo female travelers may feel less safe. Avoid walking in quiet areas at night, including beaches, and make sure that taxis are licensed and use the meter.
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