Chichicastenango is easy to visit on a day trip from Guatemala City, Antigua, or Lake Atitlán. Check out the museums, and wander around Central America’s largest market. Take a look at the colorful murals steeped in symbolism, and experience a Maya tradition such as a fire cleansing ceremony (performed by a shaman). Tack on a stop at the nearby archeological site of Iximche, the last Maya capital before the Spanish conquest.
If you have more time, multi-day tours explore the stunning volcano-rimmed shores of Lake Atitlán, the colonial architecture and fascinating history of the UNESCO-listed city of Antigua, or even farther afield, the Maya ruins in Tikal National Park.