The São Paulo Football Museum tells the story of Brazil’s relationship with the beautiful game, from the sport’s beginnings up to today. Across 16 rooms, the museum’s interactive exhibitions cover topics ranging from the idols of Brazilian football and the most impressive goals in the sport’s history to famous female players and World Cups past. Don’t miss the Rite of Passage Room (which mourns Brazil’s defeat to Uruguay in the 1950 World Cup) or the Exaltation Room (which, true to its name, offers a jubilant counterpoint, giving visitors the immersive experience of being in a stadium alongside cheering fans).
The São Paulo Football Museum is centrally located and easy to explore independently; it’s also included as a stop on several tours of the city.
The São Paulo Football Museum is accessible to wheelchair users and disabled visitors.
Students and seniors receive half-priced admission, and children up to age 7 can visit the museum for free. It also offers free entry every Tuesday.
The museum is host to the first public library and media resource center devoted toi Brazilian football; reservations are required to visit.
There’s an on-site café for light bites, BUBU Restaurante.
Pick up souvenirs at Futebol Superstore, the museum’s comprehensive gift shop.
The São Paulo Football Museum is located at Praça Charles Miller, within Pacaembu Stadium. You can reach it by bus—such as the 208M-10, 408A-10, or 6232-10—or take the Metrô: line 2 to Clínicas or line 4 to Paulista, both of which are about a 10–15-minute walk away.
The museum is open every day except Monday, from morning until early evening; it’s closed for some holidays. Note that its hours can change if Pacaembu Stadium is hosting any games or performances, so check the calendar in advance.
Pacaembu Stadium, formally the Estádio Municipal Paulo Machado de Carvalho, is one of Brazil’s most storied stadiums, and an architectural landmark in its own right. Famous for having hosted major games—including matches from the 1950 World Cup—and known for its art deco architecture, the landmark is worth exploring further during any trip to the São Paulo Football Museum.
