View of Octavio Frias de Oliveira Bridge in Sao Paulo, Brazil

Things to do in  Sao Paulo

The pounding heartbeat of Brazil

If Brazil is South America’s largest country, then São Paulo is its colossus. The most populous city in the Southern Hemisphere, the megalopolis’ scale almost defies belief: Descending into one of its two airports is like arriving in a jungle of skyscrapers. Frenetic, dynamic, and varied (each neighborhood has its own character), this subtropical city may not have any beaches—but there are still so many things to do in São Paulo. Visit its museums, restaurants, nightclubs, and architectural highlights, and discover why residents are so proud of their hometown.

Top 15 attractions in Sao Paulo

Sé Cathedral (Catedral da Sé)

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Reigning supreme over the center of Sao Paulo, the Metropolitan Cathedral of Our Lady of the Assumption (Sé Cathedral) is one of the largest neo-Gothic structures in the world. The 12,000-pipe organ is among the biggest in South America and the church houses a vast number of religious artworks.More

Ibirapuera Park

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Designed by landscape architect Roberto Burle Marx, Ibirapuera Park is Sao Paulo’s answer to New York’s Central Park. As the largest park in the city center, Ibirapuera encompasses 13 playing courts, jogging and cycle paths, a lake, several modernist buildings, and two of Sao Paulo’s most significant art galleries.More

Sao Paulo Municipal Theater (Theatro Municipal)

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Situated grandly atop downtown São Paulo’s Vale do Anhangabaú like a concrete wedding cake, the century-old Theatro Municipal still shines as an example of the city’s place at the vanguard of art in Latin America. Opened in 1911, the ornate showplace—styled in the tradition of the great European opera houses—has welcomed Maria Callas, Isadora Duncan, Duke Ellington, and Mikhail Baryshnikov to its stage.More

Paulista Avenue (Avenida Paulista)

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As one of the most expensive strips of real estate in Latin America, Avenida Paulista is Sao Paulo’s most famous thoroughfare. What started out as a residential street lined with neoclassical mansions is today a modern hub of business, culture, and entertainment.More

Liberdade (Bairro da Liberdade)

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Home to the world’s largest Japanese population outside of Japan, the district of Liberdade was settled in the early to mid-twentieth century by Japanese immigrants brought to Brazil to work in the coffee plantations around Sao Paulo. Today, it attracts foodies and Paulistano manga and anime enthusiasts, who can be seen dressed up in cosplay.More

Pateo do Collegio Church

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As the birthplace of Sao Paulo, Pateo do Collegio Church is a sacred site that holds profound significance, dating back to 1554. With its modest facade, the Jesuit church invites visitors to explore its extraordinary interior, which presents centuries-old iconography, indigenous artwork, and information on the city’s history.More

Monastery of Sao Bento (Mosteiro de Sao Bento)

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One of São Paulo’s most important religious buildings, the Monastery of São Bento (Mosteiro de São Bento) was established in 1598. Currently housed in a dramatic Gothic-style building that was consecrated in 1922, the working monastery has nearly 50 resident monks, and hosts regular masses and other public events—and even a popular bakery.More

Estádio Municipal Paulo Machado de Carvalho (Pacaembu Stadium)

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A storied soccer stadium and performance venue in São Paulo, the Estádio Municipal Paulo Machado de Carvalho (Pacaembu Stadium) is celebrated for its art deco design and its role in the sport’s history. Having hosted landmark games, including the 1950 World Cup, the stadium today hosts a soccer museum and fitness club.More

Jardins District

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São Paulo's most exclusive destination, the Jardins District, is really a combination of the neighborhoods Jardim Paulista, Jardim América, Jardim Europa, Jardim Paulistano, as well as parts of Cerqueira César that extend southwest of Avenida Paulista — the city's main avenue of skyscraper offices.Aptly for a district where the name translates to “gardens,” Jardins is famous for its green space, with many of its huge stucco villas and modern glass mansions surrounded by lawns and pools.Jardins is home to hundreds of ritzy bars and restaurants, including D.O.M — named the world’s 7th best restaurant by Michelin. Rua Augusta, in particular, is lined with luxury hotels and restaurants, and where Augusta meets Rua Oscar Freire you'll find the flagship stores of designers including Dior, Cavalli, and Marc Jacobs. In Jardins, you’ll also find a number of important São Paulo's museums including the São Paulo Museum of Image and Sound, the Ema Gordon Klabin Cultural Foundation, the Museum of the Brazilian House, and the Brazilian Museum of Sculpture.More

Martinelli Building (Edifício Martinelli)

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São Paulo’s first skyscraper—and the first building of its stature in South America—the Martinelli Building (Edifício Martinelli) stands 345 feet (105 meters) tall. While the building was originally designed to have 12 floors, the construction process, which stretched from 1924 to 1928, saw more than a dozen more floors added, plus a mansion on top.More

Sao Paulo Museum of Art (MASP)

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Hailed as one of the most important collections of European art in the Southern Hemisphere, the privately-owned Sao Paulo Museum of Art (MASP boasts more than 11,000 works that encompass paintings, photographs, objects, and sculptures. Stars of the collection include paintings by Picasso, Van Gogh, and Gaugin, and sculptures by Degas.More

Farol Santander (Banespa Tower)

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A symbol of São Paulo’s race to modernity, this skyscraper, formerly known as Edifício Altino Arantes (as well as the Banespa Tower or Banespão), remains one of the most notable landmarks on the city’s evolving skyline, and recently underwent a renovation and rebranding—now known as the Farol Santander. It was originally built as the headquarters of the State Bank of São Paulo and named for one of the bank’s first presidents.More

Art Gallery of the State of Sao Paulo (Pinacoteca do Estado de Sao Paulo)

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Founded in 1905, the Art Gallery of the State of Sao Paulo (Pinacoteca do Estado) is one of Brazil’s most important art museums. Dedicated to 19th and 20th century Brazilian art, the Pinacoteca collection features more than 8,000 pieces, including works by Almeida Júnior, Pedro Alexandrino, and Oscar Pereira da Silva.More

Sao Paulo Football Museum (Museu do Futebol)

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Soccer—or football (futebol), as it’s known here—is Brazil’s national sport, and the São Paulo Football Museum (Museu do Futebol) is the ideal place to learn about it. Open since 2008 and housed in the city’s iconic Pacaembu Stadium, the museum spans two floors, and is host to artifacts, multimedia displays, and interactive exhibits that celebrate the game.More

Allianz Parque

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Hailed by many as the best stadium in São Paulo, Allianz Parque is a multipurpose arena in the West Zone of the city. Inaugurated in November 2014, the stadium holds up to 48,000 spectators and has been recognized with awards from some of Latin America's most prestigious architectural reviews. The modern, sleek design, paired with impeccable upkeep, make it a São Paulo landmark and many locals' preferred venue for concerts, soccer and other sports competitions.The home stadium of São Paulo's Palmeiras Football Club, the world-class venue welcomes visitors who can usually catch a Palmeiras match on Wednesday nights and Sunday afternoons. To experience Brazil's legendary soccer fans at their most animated, try to get tickets behind the goal, or, to observe from a calmer perspective, opt for somewhere in the center. Allianz Parque also holds large concerts, having hosted the likes of Paul McCartney, Coldplay and Katy Perry.More

Trip ideas

Top activities in Sao Paulo

Ecological walk in sao paulo

Ecological walk in sao paulo

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Private Santos Day Trip from São Paulo
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All about Sao Paulo

When to visit

Subtropical São Paulo is steamy throughout the year, though temperatures are coolest from June to September in its winter months. That’s also its high season (as is February, when Carnival is held) when prices are likely to be at their peak. Instead, visit in the March to May or the October to November shoulder seasons for reasonable weather and rates. (Bonus: The São Paulo Grand Prix is typically held in November.)

Getting around

São Paulo is served by two major airports: São Paulo-Guarulhos International Airport and São Paulo–Congonhas Airport, its domestic hub. Getting around town can be difficult—especially given the city’s notorious traffic—so it’s worth using the São Paulo Metro, which operates six lines. The city is also served by numerous buses, and rideshare services are affordable—though both can get snarled in traffic.

Traveler tips

Cultural São Paulo is home to many worthy museums, but one of the most distinctive is the Museu Afro Brasil. Located in the city’s verdant Ibirapuera Park, the museum offers a rich and deep look at the history, heritage, art, and cultural contributions of the country’s African and Afro-descendent people. It hosts more than 6,000 objects, ranging from ethnographic artifacts to contemporary artworks.

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People Also Ask

Is São Paulo, Brazil, worth visiting?

Yes, São Paulo is worth visiting. One of the world’s largest cities, it has extraordinary diversity in its people, neighborhoods, culture, and cuisine. Highlights range from the São Paulo Museum of Art and the Rodeo Drive-like Rua Oscar Freire to architectural masterworks by Oscar Niemeyer.

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Is São Paulo good for tourists?

Yes, São Paulo is good for tourists. The fact that it is less of a prominent tourist hotspot than Rio de Janeiro makes it paradoxically easier to get around: petty crime is lower, public transit is robust, and its scale means there are almost infinite opportunities for exploration.

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What is São Paulo, Brazil, known for?

São Paulo is one of the world’s biggest and most populated cities in the Southern Hemisphere. Brazil’s financial and cultural capital is renowned for its busy pace of life and its wealth of museums, top-drawer restaurants, up-all-night clubs, and eclectic neighborhoods.

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Does São Paulo have beaches?

No, São Paulo doesn’t have beaches. Visitors may picture the golden sands of Rio de Janeiro when imagining Brazil, but São Paulo is an urban jungle. That said, São Paulo state has hundreds of miles of coastline, and the closest beaches are a little over an hour away by car.

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Is São Paulo bigger than London?

Yes, São Paulo is bigger than London. The greater London metropolitan area has a population of around 9 million people, while the greater São Paulo metro area has a population of about 22 million. São Paulo also sprawls across a much greater geographic area than London.

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Is São Paulo or Rio de Janeiro better?

That depends on your preferences. If you love the excitement of large cities, fast-paced living, and endless cultural and culinary offerings, then São Paulo is for you. However, visit Rio de Janeiro if you’re after world-class beaches, lush nature, a laidback atmosphere, and a festive feel.

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Frequently Asked Questions