The museum is located in Karlovy Vary, Becherovka’s hometown, in the historic building that served as the original factory for more than 100 years. In the visitor’s center you can see vintage Becherovka bottles and unique items that belonged to the Becher family (inventors of the beverage) including their recipe book, awards, accounting books, and many other artifacts. The interactive part of the museum allows you to see and smell selected herbs and spices that make the base of the liqueur, taste the water from Karlovy Vary that is used in Becherovka, and experience the bottling line via a VR headset.
Several guided tours from Prague to Karlovy Vary include a stop at the Jan Becher Museum, helping you maximize your time by visiting multiple attractions in one day.
The Jan Becher Museum is centrally located in the heart of Karlovy Vary, within walking distance of major hotels and attractions, including the Mill Colonnade. If traveling by car, it’s around a two-hour drive west or the capital—direct buses from Prague also take around two hours.
The museum is open every day from mid-morning to early evening, with a 30-minute lunch break. As it is a popular attraction it’s a good idea to make your tour reservations in advance as they can often sell out.
After you have finished your tour and tasting, visit the museum’s flagship Becherovka store. You can purchase a bottle of Becherovka to take home, as well as original glassware and many other Becherovka-themed souvenirs, including t-shirts and tote bags, that you will not find for sale anywhere else.
