Visitors can browse the 850-square-foot (80-square-meter) retail space and find a wide variety of Johnny Cash–related products, such as records (including autographed records), CDs, DVDs, posters, books, apparel, housewares, and more. Videos of various Johnny Cash performances are played regularly. In addition, the store also sells merchandise from other music stars, including Roy Orbison, Elvis Presley, and Jerry Lee Lewis.
The store can be visited independently, but most people combine it with a visit to the Johnny Cash Museum. Many Nashville sightseeing tours include a stop at the museum, along with other top attractions such as the Patsy Cline Museum, the Grand Ole Opry, and the Country Music Hall of Fame.