The Ladurée story began in 1862 when Louis-Ernest Ladurée opened a small bakery on rue Royale, close to modern-day Place Vendôme. Over the years Ladurée expanded the space to include a tea shop, but the now iconic pastel-colored macarons were not introduced until the mid-20th century.
Nowadays Ladurée has several shops across Paris, including the original location on rue Royale and a flagship store on the Champs-Élysées. Visitors can book a tour that includes a stop at Ladurée, reserve a table for brunch or afternoon tea, or simply fill a green and gold box with tasty macarons to enjoy later in the day.