Omotesando was planned in the Taishō era of the early 20th century and designed as an entranceway to the Meiji Shrine, Tokyo’s most prominent Shinto shrine, dedicated to the deified spirits of Emperor Meiji and Empress Shoken. With fashion stores all close to one another, it is a great place for window shopping on the way to the more affordable and youthful neighborhood of Harajuku, at the western end of the avenue. There are also lots of restaurants and bars along the way.
Some sightseeing tours of Tokyo visit Omotesando, which gives you an opportunity to learn more about the history of the area. If you are interested in architecture, you can also take a dedicated architecture tour for insights into the notable buildings on and around Omotesando, such as Omotesando Hills, designed by Tadao Ando, and Herzog & de Meuron’s Prada building.