Classic red barn and silo behind a field of green corn in Wisconsin

Things to do in  Wisconsin

Beer, cheese, and beer cheese

Wisconsin is a gorgeous state. With 800+ miles of coastline, an area with 50 percent forest coverage, and 15,000 lakes (take that, Minnesota), the state has no lack of natural wonder—and few sizeable crowds. Outdoors, you’ll find cozy lakeside cabins and plenty of things to do, including the 1,200-mile (1,931-kilometer) Ice Age Trail, the kayak-able Apostle Islands, and so much more to explore. Indoors, you’ll find a curious dedication to all things old-school delicious: Think cheese curds, supper-club fish fries, and beers from “Brew City.” Come ready to take it easy, and Wisconsin will take it from there.

Top 15 attractions in Wisconsin

Milwaukee Art Museum

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Right on the shores of Lake Michigan, the Milwaukee Art Museum is one of the largest art museums in the nation—with perhaps the most striking architecture of them all. Though the museum’s 25,000 works have plenty of appeal, you’ll also want plenty of time to explore the grounds, imagining the museum’s shiplike structure setting out to sea.More

Lakefront Brewery

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When a brewery hosts one of America’s top-rated brew tours, you know you’re in for an experience. But don’t let the jokes and eccentrics fool you: Lakefront is serious about brewing. Sit down in their massive German-style beer hall (perhaps with a pint and a soft pretzel), and you’ll see what all the Milwaukee fuss is about.More

Bronze Fonz

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As you’re strolling the Milwaukee Riverwalk, you’ll likely spot a statue with a leather jacket and two thumbs up. “Aayyyy!” That’s Arthur Fonzarelli, aka “The Fonz,” from the 1970s TV show Happy Days. Set in Milwaukee, The Fonz is still the city’s coolest character—even his statue is genuinely beloved, as showcased by the passersby waiting for their “Bronze Fonz” selfie.More

Pabst Theater

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The fourth-oldest continually operating theatre in the country, tickets aren’t required to appreciate Milwaukee’s Pabst Theater. A national historic landmark and the largest theater in Milwaukee’s Theatre District, this 1895 spot is Gilded Age opulence inside and out. Commissioned by beer magnate Frederick Pabst as a German-style opera house, this venue still brings in household names worthy of its stage.More

Historic Third Ward

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Right on the shores of Lake Michigan, Milwaukee’s Historic Third Ward is where many visits start—and end. A former warehouse district, this trendy ‘hood is now home to scores of restaurants, bars and cafes, indie boutiques, the Milwaukee Institute of Art and Design, the Broadway Theatre Center, and the famous Milwaukee Public Market. For your trip to Brew City, start here.More

North Point Lighthouse

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Perhaps the most lauded attraction within Milwaukee’s historic Lake Park, the North Point Lighthouse reminds of Lake Michigan’s nautical past and present. First lit in 1888, this spot remained operational—guiding ships toward the Milwaukee River—until 1994. Today, visitors can tour the museum, climb to the top, and take in a beloved piece of Milwaukee history.More

Hearthstone Historic House Museum

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The Hearthstone Historic House Museum is best known as the first home in the United States to be lit by a hydroelectric station based on Thomas Edison's plans. Visit the house to learn about area history, marvel at the 1882 mansion's opulent interiors, and take a guided tour to see the original electroliers, light switches, and wiring.More

American Family Field (Miller Park)

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Milwaukee’s American Family Field (formerly Miller Park) throws it back to baseball’s heyday after World War I, with giant arched windows, a red-brick facade, and a clock tower. (This is Wisconsin, though, so rest assured the retractable roof will keep you safe from any inclement weather.) Here, some 40,000 fans cheer on the Brewers, sing “Roll Out the Barrel” during the seventh-inning stretch, and pour out the Miller Lite.More

Milwaukee City Hall

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Milwaukee’s City Hall is one of the most beautiful in the US: Thanks to the city’s German heritage, it was designed in Flemish Renaissance Revival style—the same as the Hamburg Rathaus. With a massive bell tower that could pass for Big Ben, this grand beauty was once one of the tallest buildings in the world—if you count the flagpole.More
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Luxembourg American Cultural Society and Center (LACS)

Luxembourg American Cultural Society and Center (LACS)

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Even though it’s officially one of the smallest countries in the world, Luxembourg has a grandiose history of warfare, politics, ruling parties, art, architecture, and beer. In the 1800s, when Luxembourg was in political turmoil and farms were barely yielding enough crops for local families to survive, thousands of families, lured by cheap land, moved to America in the hopes of building new and prosperous lives. Today the area between Milwaukee and Sheboygan houses one of the largest Luxembourgish populations outside of Europe, and is home to the small but fascinating Luxembourg American Cultural Society.Opened to the public in 2009, the society is housed in an historic barn built in 1872, which Jacob Mamer, an immigrant from Luxembourg, constructed in the traditional style. When visiting the cultural society today, visitors can admire the collection of artifacts that represents one of the world’s largest collections of Luxembourg history and culture, and access genealogical records to see if your ancestors may have had to ties to Europe’s illustrious Grand Duchy.More
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Milwaukee Lakefront Trail

Milwaukee Lakefront Trail

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Milwaukee’s Lakefront Trail loops through Veterans Park up to McKinley Park and McKinley Beach, and runs for 3 miles (4.8 kilometers) along the shores of Lake Michigan. You’ll catch locals running, biking, and walking their dogs—it’s a popular spot for good reason. When you’re here, you’re sandwiched between the city’s impressive skyline and the lake horizon, walking between worlds.More
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Wisconsin River

Wisconsin River

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Running from the Wisconsin–Michigan border in the north, the Wisconsin River courses for some 430 miles (692 kilometers), through the hilly Driftless Region and all the way to the Mississippi River. Ideal for rafting, paddling, fishing, and wildlife-watching, this waterway is a fine example of the scenic splendor of the Upper Midwest.More
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Al. Ringling Mansion

Al. Ringling Mansion

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One part mansion, one part brewery, equal parts circus and splendor—the AL. Ringling Mansion in Baraboo, Wisconsin, offers a portal to a world devoted to delights. Tours welcome visitors into the stately, Victorian-era rooms, and guides (usually the owners) bring the Ringling Brothers to life with facts and stories. And yes, if you want to take a haunted tour, that’s an option, too.More
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Marquette University

Marquette University

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Just steps beyond downtown Milwaukee, Marquette University is one of the city’s foremost educational institutions, established in 1881. A Catholic–Jesuit university, it’s also one of the more prominent—and largest—private colleges in the United States. With more than 11,000 students and an endowment of nearly $1 billion, its legacy reaches across the globe.More
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Bounce Milwaukee

Bounce Milwaukee

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Families—or grown-ups who are still kids at heart—looking for indoor fun in Milwaukee should consider an afternoon at Bounce Milwaukee. The massive play place has endless games, including a 700-square-foot inflatable sports arena where you can play basketball or other sports on a bouncy playing field, a rock-climbing wall with a variety of routes, and a 360-degree laser-tag arena with the world's first Zone Helios laser tag system. The Adrenaline Zone is a soft-sided obstacle course where visitors can act out their inner American Ninja Warrior, while gamers can geek out on dozens of vintage arcade games.More
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All about Wisconsin

When to visit

Nothing beats Wisconsin in September and October. The weather is still warm, the football games are back on, and can’t-miss festivals—like Eagle River’s Cranberry Fest—line the docket. In Madison, the students are back and the beer is flowing at Union Terrace on Lake Mendota; in Milwaukee, the summer festival lineup culminates in Oktoberfest—don’t forget that Wisconsin’s biggest city was built on German lager.

Getting around

Unless you’re staying put somewhere like downtown Madison or Milwaukee, you’ll want a car—though bus networks between the state’s biggest cities, all in the southern portion of the state, are well-served. Up north like in Hayward, be sure you have four-wheel drive come winter, and carry a shovel in your trunk if you’re staying a while. Snowshoes aren’t a bad idea, either, and can lead to spontaneous fun.

Traveler tips

This isn’t the Arctic Circle. Summers are hot, and bug spray and sunscreen are summer essentials—don’t be the tourist who’s surprised it’s 85ºF (29ºC). Winters can be anything from snowy and cold to grilling weather; in other words, you never really know, so pack accordingly. Once you know what to wear, find out what to do by hitting up your first server or bartender—they’ll have opinions on the best local cheese curds and more.

Local Currency
US Dollar ($)
Time Zone
CDT (UTC -6)
Country Code
+1
Language(s)
English
Attractions
17
Tours
130
Reviews
2,210
EN
0e597baa-7b9b-4f38-9b39-daaeb808dd88
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People Also Ask

Is there anything fun to do in Wisconsin?

Yes. There are so many fun things to do in Wisconsin—after all, the state has 800+ miles of coastline. Culture hounds should post up in Milwaukee, exploring old-school breweries and supper clubs; outdoorsy folks should hike on the Ice Age National Scenic Trail, which winds for some 1,200 miles (1,931 kilometers); and waterfall chasers should head north toward Lake Superior, witnessing spots like Big Manitou Falls.

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What is the number one tourist attraction in Wisconsin?

Though the Green Bay Packers’ Lambeau Field gives it a run for its money, the number one tourist attraction in Wisconsin is likely Wisconsin Dells, the “Waterpark Capital of the World.” But beyond family-friendly theme park adventures, you’ll find spectacular sandstone gorges and cliffs, aka “dells,” that give the town its name.

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What is Wisconsin best known for?

Wisconsin is best known for two timeless tastes: beer and cheese. (Sometimes combined over football games.) The Dairy State makes over 600 varieties of cheese, many of which can be sampled at local restaurants and farmers markets. As for beer, you’re spoiled for choice—though Milwaukee isn’t called “Brew City” for nothing.

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Where is the prettiest place in Wisconsin?

Many people will argue the prettiest place in Wisconsin is the Apostle Islands National Lakeshore—with sandstone caves and historic lighthouses, the 21 islands dotting Lake Superior make for great adventures in any season. Other contenders include Devil’s Lake State Park and Pattison State Park, home to the state’s tallest waterfall.

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Is Wisconsin a good place to travel?

Yes, Wisconsin is a great place to travel—you’ll be able to choose from historic cities, ocean-like views on two Great Lakes, woodsy getaways (the state is 50 percent forested!), and more. Where you go will depend on what you’re looking for: You’ll find water adventures in Door County, great public art in Milwaukee, a classic Big 10 scene in Madison, and more.

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What is the best month to go to Wisconsin?

September is a fantastic time to visit Wisconsin. You’ll get warm (but not too warm) temperatures, sunny days, and fantastic events like Milwaukee’s Oktoberfest. School’s back in session, too, which means fewer crowds at touristed spots like the Apostle Islands, in addition to Packer and Badger games back on the football schedule.

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Frequently Asked Questions
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