The Gekkeikan Okura Sake Museum tells the history of sake in Japan. Permanent exhibits include more than 400 items used in the production and display of the drink, including barrels, serving vessels, and more. Throughout the museum, the traditional chants of sake makers are played through speakers, to recreate the atmosphere of the old brewery. Sake samples are provided at the end of the tour.
Visitors can join a general tour or a more in-depth tour, where they can see and learn about the fermentation of unrefined sake at the adjoining working brewery. Many travelers visit independently, although some food and drink-focused tours include this museum on their itinerary, along with a Japanese lunch or time at a traditional izakaya bar-restaurant.