Once upon a time, this site was a dam on the Amstel River. In the 19th century, the area was filled in with concrete and fashioned into a square. Today, the city’s most important sites sit on the square, including the Royal Palace, the neo-Gothic New Church (Nieuwe Kerk), the National Monument memorializing the Dutch victims of World War II, the upscale department store De Bijenkorf, and the Beurs van Berlage concert hall.
Amsterdam city tours generally all stop at Dam Square along with other major sights like the Rembrandt House Museum, the Anne Frank House, and the Red Light District. You can also see the square on specialized tours that focus on the city’s history or local foods and drinks.