Piazza di Santa Maria Novella was built in the late 13th century and quickly became a center of Florentine life. Over the centuries, a number of festivals and tournaments were held here, and the two large obelisks sitting atop four bronze turtles by Giambologna that still decorate the square’s center were erected in the 1500s as marks for chariot races. One of Florence’s most beautiful churches, Santa Maria Novella, dominates this busy square, which is also home to the former Hospital of San Paolo, famous for its loggia decorated with majolica reliefs by Andrea della Robbia.
Many private or small-group Florence walking tours and tours by Segway or electric bike include a stop in Piazza di Santa Maria Novella along with visits to highlights like the Uffizi Gallery, Ponte Vecchio, the Accademia Gallery (Galleria dell'Accademia), Piazzale Michelangelo, the Florence Duomo, and Santa Croce (Basilica di Santa Croce). Another unique way to experience the piazza is by joining a street-food tour that stops at the cafés and gelato shops around the square.