Tickets for The Upside Down are only available online, and they’re precision timed to within 15 minutes—although once you’re in, there’s no limit on how long you snap and frolic. As the museum’s name would suggest, many rooms are designed upside down, making it look as though you’re suspended from the ceiling when you stand up. The private jet and the “Pool”—which features more than 80,000 transparent balls and 2 miles (3 kilometers) of LED lighting—are the right way up, however, and feel hyper-real as a result.
The Upside Down is fun for both families and social media mavens, with discounts for kids—although families may want to avoid Friday and Saturday afternoons and evenings, when DJs and cocktails abound.
Don’t bother bringing multiple outfits and a makeup bag: You’re only allowed to bring your phone and/or camera into the space, although there are lockers for smaller bags and own-risk storage for large luggage.
Befitting its high-tech environment, The Upside Down is a cash-free zone. Bring a card that won’t hit you with heavy conversion charges.
The Upside Down has an elevator and basement parking; most rooms are wheelchair- and stroller-friendly.
The Upside Down sits near the Europaplein square in Amsterdam South, about 2 miles (3 kilometers) south of the Canal Ring. It’s close to both the Amsterdam RAI train station, which connects to Amsterdam Central Station and Schiphol Airport, and the Europaplein metro station (North-South Line).
The Upside Down’s default opening hours are 9:30am–7pm Sunday through Thursday and 9:30am–8pm on Friday and Saturday, though hours may vary during the holidays. DJs and cocktails get the party spirit flowing starting at 2pm on Fridays and Saturdays. Tickets are timed so there’s never too much of a crush—but if solitude is key to your shots, plan to visit at 9:30am or 9:45am, when fewer slots are sold.
If The Upside Down hasn’t quenched your selfie lust, Amsterdam offers a wealth of options to pack your camera roll with enviable content. WONDR Experience is all about the candy themes and pastel hues, from confetti showers to a marshmallow bath and a bouncy castle. Amaze Amsterdam delivers a psychedelic audiovisual maelstrom of lasers, lights, and smoke effects, all washed down with 11D sound. Or head to Nxt Museum for weird, wonderful, and futuristic digital artworks, including video on a truly epic scale.
