The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. At the end, cap off the tour with free beers in the tasting room.
The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.
Purchase your Heineken Experience ticket ahead of time to secure a time slot.
Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transportation. From Amsterdam's Centraal Station, catch line 24 to tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby attractions include the Rijksmuseum and the Van Gogh Museum.
The Heineken Experience is open daily from morning to evening, with extended hours on the weekends in July and August. Last entry is typically two hours before closing. The least crowded time to visit is right when it opens.
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so plan on having a bite. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.
