Part park, part museum complex, Pemberton Place is home to three distinct Atlanta attractions: the Georgia Aquarium, with resident whales, sharks, and dolphins; the World of Coca-Cola, which traces the history of the fizzy drink; and the National Center for Civil and Human Rights, which showcases civil rights movements worldwide.
Named after John Pemberton, an Atlanta pharmacist who founded Coca-Cola, Pemberton Place is a bustling public-private space in downtown Atlanta. Visitors can explore the park grounds independently, but need separate admission tickets for each indoor attraction.
To save time and avoid standing in line, consider purchasing admission tickets in advance (a skip-the-line option is available for World of Coca-Cola). For a more comprehensive experience, visitors can explore the Georgia Aquarium on half-day tours which include round-trip hotel transfers, or see the National Center for Civil and Human Rights on docent-led guided tours. The Atlanta CityPass grants discounted admission to all three Pemberton Place sites.
The Atlanta CityPass is valid for nine consecutive days.
World of Coca-Cola offers wheelchairs on a first come, first-serve basis. Wheelchairs, mobility scooters, and strollers are all welcome.
In an effort to limit paper waste, the Georgia Aquarium doesn’t offer printed maps. Download a digital map ahead of your visit.
For those unable to travel, the National Center for Civil and Human Rights offers audio segments for at-home installations and an interactive virtual tour.
Pemberton Place is located at 126 Ivan Allen Boulevard in the heart of downtown Atlanta. All three attractions are within walking distance from one another. Drivers will find covered parking areas on-site. If you’re taking the Atlanta Streetcar, you can get off at the Centennial Olympic Park stop.
The World of Coca-Cola is open on weekdays from 10am to 7pm, and on Saturdays and Sundays until 9pm; the last ticket is sold two hours before closing time. The National Center for Civil and Human Rights is open on Thursdays, Fridays, and Sundays from 12pm to 5pm and on Saturdays from 10am to 5pm; the last entry is at 4pm daily. The Georgia Aquarium is open 9am to 9pm Monday to Thursday and from 8am on Friday through Sunday.
The National Center for Civil and Human Rights invites visitors to sit at a reproduction 1960s lunch counter, a symbol of the American Civil Rights movement. During the movement, organized protests took place in cities across the American South at “whites-only” lunch counters refusing to serve Black communities. Protestors would “sit-in” and refuse to be denied services as a means of objecting to arbitrary segregation laws.