Ski jump tower of the Bergiselschanze on the Bergisel hill, Innsbruck

Things to do in  Innsbruck

Sky-high adrenaline

After finding fame as a Winter Olympics host city, the Tyrolean capital of Innsbruck has remained a popular place—often a base for forays to the Austrian Alps that flank it. Winter sports lovers might stop en route to higher-altitude resorts like St. Anton and Sölden, but those who linger will find lots of urban Austrian fun. From watching daredevils at the Bergisel Ski Jump to tracing Habsburg history at the Hofburg Imperial Palace and exploring the medieval Old Town, there’s no shortage of things to do in Innsbruck.

Top 15 attractions in Innsbruck

Golden Roof (Goldenes Dachl)

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Amid the brightly painted buildings and historic monuments of Innsbruck’s Old Town, one landmark shines brighter than all the others. Standing proud over Herzog-Friedrich-Strasse, the Golden Roof (Goldenes Dachl) is the dramatic focal point of the 15th-century New Court (Neuhof) building and glitters with 2,657 gilded copper tiles.More

Swarovski Crystal Worlds (Swarovski Kristallwelten)

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Themed around one of Austria’s best-known exports, Swarovski Crystal Worlds (Swarovski Kristallwelten) is a dazzling attraction devoted to sparkling crystals. Twinkling exhibitions created by contemporary artists and designers, together with a playground, play tower, and hand-shaped hedge maze, make for a family-friendly day out.More

Hafelekar Mountain (Hafelekarspitze)

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Framing the northern horizon of Innsbruck, the jagged peaks of the North Chain (Nordkette) range are a natural playground for hikers, climbers, and adventurers. The central Hafelekar Mountain (Hafelekarspitze), accessible by cable car, is the gateway to the mountains, with views that expand over the Innsbruck valley and the surrounding Austrian Alps.More

Imperial Palace (Hofburg)

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Dating back to the 15th century, the Imperial Palace (Hofburg) was among the lavish imperial residences of the Hapsburg dynasty. Redesigned by Empress Maria Theresa in the 18th century, it’s a feast of baroque and rococo style, adorned with gleaming marble, glittering gold, and elaborate frescoes.More

Court Church (Hofkirche)

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Built by Ferdinand I in 1553 and part of the grand Hofburg Imperial Palace, the magnificent Court Church (Hofkirche) is among the highlights of Innsbruck Old Town. The star attraction of the church, an impressive example of Gothic architecture, is the elaborate cenotaph of Maximilian I, which dominates the main aisle.More

Bergisel Ski Jump

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An architectural landmark, legendary sporting venue, and tourist attraction all rolled into one, the Bergisel Ski Jump is one of Innsbruck’s most visited sites. As well as hosting international winter sports events, the ski-jump tower affords a spectacular panoramic view of Innsbruck and the surrounding Tyrolean mountains.More

Innsbruck City Tower (Stadtturm)

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Towering 167 feet (51 meters) over the northern mouth of Maria Theresien Strasse, Innsbruck City Tower (Stadtturm) is one of the city’s most recognizable monuments. Built in 1450 and topped with a striking green dome, the historic clock tower is best known for its open-air observation deck, affording views over the Old Town.More

Maria Theresien Street (Maria-Theresien-Strasse)

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Named for the much-revered Empress Maria Theresa, Maria Theresien Street (Maria-Theresien-Strasse) is Innsbruck’s pedestrianized main street, running through the heart of the Old Town. Lined with architectural treasures, a stroll down the street reveals pastel-painted facades, elaborately carved balconies, and beautiful baroque palaces.More

Hungerburg Railway (Hungerburgbahn)

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The state-of-the-art Hungerburg Railway (Hungerburgbahn) is a hybrid funicular connecting Innsbruck to the mountain suburb of Hungerburg. More than just a transport link, it’s also an architectural landmark—the Zaha Hadid–designed stations are space-age masterpieces that draw as many visitors as the railway itself.More

Ambras Castle (Schloss Ambras Innsbruck)

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Perched in the foothills of the Alps just south of Innsbruck, the 16th-century Ambras Palace (Schloss Ambras) was the onetime residence of Archduke Ferdinand II. Today, the striking Renaissance palace and impeccably manicured gardens play host to one of Innsbruck’s most impressive museums and portrait galleries.More

Area 47

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The largest outdoor adventure park in Austria and one of the biggest in all of Europe, Area 47 offers visitors extreme adventure and adrenaline-fueled activities in a safe environment. You can journey through gorges, into deep caves, and through wild white-water rapids, and even transform yourself into a human cannonball.More

Tratzberg Castle (Schloss Tratzberg)

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Perched above Austria’s forested Inntal Valley, 16th-century Tratzberg Castle is one of the Tirol’s most impressive Renaissance and Gothic castles. Guided tours of this one-time defensive outpost take you on a journey through its history, and the lives of the Habsburg emperors and medieval merchants who once lived here.More

Alpine Zoo Innsbruck (Alpenzoo Innsbruck)

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On the sunny slopes of the Hungerburg plateau, surrounded by snow-capped Alpine peaks, the Alpine Zoo Innsbruck (Alpenzoo Innsbruck) is a unique wildlife reserve with a spectacular setting. Devoted to protecting native Tyrolean wildlife, the zoo is home to more than 2,000 animals, with over 150 different Alpine species represented.More
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Audioversum Science Center

Audioversum Science Center

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Devoted to the world of hearing, Audioversum—Science Center is a high-tech, interactive, family-friendly museum. Walk through core exhibits like a giant 3D ear and a virtual reality sound labyrinth, try games to test your hearing, and experience the soundproof Scream Box to measure the volume of a shout.More
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Tyrolean State Museum Ferdinandeum (Tiroler Landesmuseum)

Tyrolean State Museum Ferdinandeum (Tiroler Landesmuseum)

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Founded in 1823 and brimming with treasures relating to Tyrolean history, cultural heritage, and art, the Tyrolean State Museum (Tiroler Landesmuseum) is Innsbruck’s most notable museum. Named after Archduke Franz Ferdinand, the sprawling Ferdinandeum is just one of five properties managed by the Tyrolean State Museum.More

Top activities in Innsbruck

Private Full-Day Tour of Neuschwanstein Castle from Innsbruck
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Private Half-day Tour to Swarovski Crystal World in Wattens
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Innsbruck Scenic eBike Tours

Innsbruck Scenic eBike Tours

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$119.89
Tandem Paragliding Tirol, Austria
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private Innsbruck City Tour - 90 minutes, local Guide
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Innsbruck Walking tour with private guide

Innsbruck Walking tour with private guide

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per group
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All about Innsbruck

When to visit

Innsbruck’s Altstadt (Old Town) is pedestrian friendly, and the wider city area is quite walkable, too. But if you come to hike or ski, you’ll need to catch a bus, tram, gondola, or mountain train at some point.

To ride the trams and buses, you must buy IVB (Innsbrucker Verkehrsbetrieb, or Innsbruck Transport Company) tickets in advance from tobacco shops, self-service machines, or via the IVB-Scout app, which can also be used to plan journeys. Some city hotels offer guests a Welcome Card, which includes free public transport.

Getting around

Winter is really what Innsbruck is all about. With the snow comes skiers, who arrive to take advantage of the city’s easy access to nearby ski towns like St. Anton, Lech, and Sölden. Others are attracted by holiday season breaks, enjoying the pretty Christmas markets and alpine air scented with mulled wine (Glühwein) and gingerbread. The city is also busy in the summer when the Nordkette mountain railway opens up the surrounding countryside for high-altitude hiking and biking.

Traveler tips

Looking for a unique memento and like the traditional Austrian dress? Then take a look inside the city’s authentic Tyrolean dress shops. Known as “Tracht,” Austria’s traditional attire is lederhosen (leather shorts with braces) and dirndls (intricate dresses with aprons). Even if you don’t buy an outfit, a chance to snoop around the shops is an experience in itself. Steinbock Mode on Sparkassenplatz and the Tiroler Heimatwerk are top picks.

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People Also Ask

What is Innsbruck known for?

As the capital of Austria’s alpine Tyrol region, this city is best known for winter sports. Many visitors fly into its international airport to visit nearby ski towns such as St. Anton, while others use the charming mountain city as a base for winter skiing day trips and summer hiking and sightseeing.

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How many days do you need in Innsbruck?

Two days is the perfect length of time, leaving you with one day dedicated to the mountains—perhaps visiting the Top of Innsbruck from the Nordkette cable car—and another day to check out the other things to do in Innsbruck like visiting sights such as Ambras Castle, Swarovski Crystal Worlds, and the Bergisel Ski Jump.

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Is Innsbruck worth visiting?

Yes, if you want to experience both mountains and a historic town with Tyrolean culture in a short space of time. If you have more time to spend in the mountains, though, larger alpine cities such as Salzburg offer more variety in terms of activities and sights.

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What language do they speak in Innsbruck?

Innsbruck is an Austrian city, so German is the official language. If you speak some German, you may hear some different phrases and sounds from the Austro-Bavarian dialect. English is the second language in Austria’s school system, and Innsbruck itself is a tourist city, so English is also widely spoken.

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How do I spend a day in Innsbruck?

No trip here is complete without mountain action, and one of the top things to do in Innsbruck is to ride on the Nordkette cable car, which offers a 3-stage journey up Hafelekar Mountain. Hop off at Hungerburg to see Alpine Zoo Innsbruck, grab lunch with a view at Seegrube, and hit the Hafelekar heights for photos at 7,545 feet (2,300 meters).

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Is Innsbruck an expensive city?

Yes. It is one of Austria’s most expensive cities, being a winter sports haven, trade hub, university town, and tourist destination. However, when compared with similar European alpine cities such as Salzburg or Geneva, Innsbruck is on the cheaper side for hotels and eating out.

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Frequently Asked Questions
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