While the Pacific Islands captivate visitors with pristine waters and lush tropical landscapes, what really sets the region apart is the richness of the area’s many Indigenous cultures. Though these communities all have distinct cultural identities and lifestyles, they also share many elements of their histories and cultures. All are known for warm hospitality, and all have a deep respect for their ancestral lands and a strong sense of communal accountability.
Despite enduring centuries of colonization, Pacific Islanders have maintained an unwavering spirit and resilience, passing on their stories from generation to generation through dance, traditional craftsmanship, and even navigation—all the while paying homage to the ancestors who had paved the path before them.
While there are as many similarities among the regions as among the people, it’s important to remember that each island has its own way of preserving its cultural practices that contribute to the unique identity of each community. Visitors should be mindful that each island (or group of islands) also has its own cultural rules and norms that everyone should pay attention to when traveling. Here’s what you need to know to be a respectful visitor in the Pacific Islands.
The Pacific Islands are situated in the expansive region known as Oceania, a vast area that includes more than 30,000 islands dispersed throughout three subregions: Polynesia, Micronesia, and Melanesia. Polynesia, the largest and western-most area, includes Hawaii, Easter Island, New Zealand, Samoa, American Samoa, Tonga, Tahiti, and the Cook Islands. Micronesia, to the west, encompasses Guam, the Northern Mariana Islands, Palau, the Federated States of Micronesia, and the Marshall Islands. And Melanesia, located just south of Micronesia (and northeast of Australia) includes Fiji, Vanuatu, the Solomon Islands, and Papua New Guinea.
It's important for visitors to learn about the islands’ complex histories—spanning more than 3,500 years from migration to colonization—and to acknowledge the rippling impacts that European colonization (and later Asian immigration) had and still has on the islands today.
“One way to learn about the community is by investing in awareness of the issues and milestones that island communities have gone through,” says Taylor Pangilinan, the destination and development coordinator at the Guam Visitors Bureau. These issues range from impacts on the islands’ political status (some are independent countries, while others have sometimes complex relationships with former colonial powers) to how colonization has shaped the area’s religious landscape.
In many Pacific Island countries, modesty is a form of respect. Each island has its own cultural protocols, and it’s important to review these before visiting. Some countries and islands are more focused on cultural mores than others. While Fiji is a modern nation, for instance, its people still place a great deal of importance on traditional cultural and religious values—and since the country is made up of over 330 islands, the community has a rich tapestry of beliefs and traditions.
“When visiting a Fijian village, it is crucial to adhere to specific cultural protocols,” says Sonal Sharma, a corporate and government communications manager at Tourism Fiji. “Prior to entering a village, the tour group accompanying you will conduct the sevusevu ceremony, where they present kava as a formal request to access the village's natural resources. This ceremony is essential for seeking and obtaining permission.”
Sometimes, practices that are common in one place might cause offense in another. For instance, in the Commonwealth of the Northern Mariana Islands and the Cook Islands, kissing on the cheek is a common form of greeting, but in Tonga a person’s face is considered sacred and should not be touched. Before you interact with a community, read up on local practices.
For centuries, Pacific Islanders have passed down cultural wisdom through music, poetry, chanting, weaving, architecture, and dance. Even today, these storytelling practices are more than forms of entertainment; they continue to be important ways that communities pass on their cultural values.
“Poetry is what Native Hawaiians used as a means of communication and memorization,” says Ku’uipo Kumukahi, the Director of Hawaiian Culture and Communications at the Hyatt Regency Waikiki and founder of the Hawaiian Music Perpetuation Society. “A lot of what you want to know about Hawaii rests in poetry. Even our royal family were poets, and they wrote music.” Here’s how else you can support the region’s culture ethically:
Respecting the land, sea, and sky is universal for all Pacific Islander communities, and the interconnected relationship between nature and humans is seen as sacred. Many countries have developed pledges for visitors to take, to highlight these issues and remind everyone to keep the region clean and free from pollution.
In New Zealand, for instance, visitors are asked to make the Tiaki Promise, a commitment to protect nature, keep the country clean, be prepared, drive carefully, and show respect. The Māori word tiaki means, essentially, “to care, conserve, and protect,” and making this promise invites visitors to look at the world through the Indigenous lens and see how nature is intrinsically intertwined with their lives.
Similarly, Palau has developed the Palau Pledge, a statement that visitors are “to act in an ecologically and culturally responsible way” while visiting. The country has even made this pledge mandatory; it is the first nation to require travelers entering the country to sign a copy of the pledge (added to their passports) promising that they will be ecologically and culturally responsible while on the island. While in the Pacific Islands, you can honor the promise by doing the following:
When visiting the islands, you may be greeted with a warm and friendly “hello” in the Indigenous language of the region. While Americans are generally most familiar with the Hawaiian term "Aloha," this style of greeting exists across the islands. In Fiji, people will greet you with “Bula;” in New Zealand, the phrase is “Kia ora;” and in the Mariana Islands, it’s “Håfa Adai.”
It’s important to reciprocate the warmth of these greetings by finding opportunities to support the local economy. Supporting Indigenous-owned businesses, local eateries, and local artists and musicians are all good ways to promote regenerative tourism. Here’s how:
There are many layers to traveling ethically to the Pacific Islands, but the most important is embracing the islands’ values of respect and reciprocity. The area’s Indigenous communities offer visitors a warm welcome, inviting everyone to enjoy the region’s beauty and majesty, and we should all return this spirit of warmth by being thoughtful, mindful, and intentional in how we interact with our hosts.