Dress Like a Local: What To Wear in South Korea

While black is a popular color in many parts of the world, it's not a color you'll see too often on the streets of South Korea, as it’s primarily associated with funerals and mourning. Instead, try to incorporate some color into your outfit, even if it's just a small accessory like a scarf or hat. (Koreans love accessories!) Pastels, beige, and other muted colors are fashionable, although bright hues are also not uncommon.

In South Korea, it's important to dress modestly, especially if you're visiting a temple or other religious site. This means avoiding clothing that's too revealing or tight. Women should leave low-cut shirts at home but should feel comfortable showing as much leg as they like. Men's shorts should be hemmed above the knee and end at their fingertips. It's also a good idea to bring a shawl or light jacket to cover your shoulders if you’re wearing a sleeveless top.

This country experiences all four seasons, so it's essential that your fashion fits the weather. It’s often hot and humid in the summer, so lightweight clothing is a must. If you come during the monsoon season (late June to mid-July), always have a raincoat or sturdy umbrella on hand. Meanwhile, fall and spring temperatures are mild, so it's best to dress in layers. South Korean winters come with snow and ice, so make sure to bring warm clothing like a heavy coat, gloves, and a hat.

South Korean locals love to walk, so comfortable shoes are a must. White sneakers and simple flats are a popular choice for both men and women. However, it's important to note that many Koreans avoid wearing sandals, as they believe exposing your toes can make you more susceptible to catching a cold. If you insist on keeping your feet in the open air, ensure your sandals are stylish and avoid wearing flip-flops.

Insider tip: Whatever your chosen footwear, be sure to remove it before entering a home or religious building.

In South Korea, couples often wear matching outfits. It's a way to show affection for each other and express unity through clothing. This is popular among young couples and often seen on the streets of Seoul. From matching jackets to coordinated colors, partners in twinning looks have become a staple of Korean fashion, reflecting the country's emphasis on harmony and togetherness. Have some fun in South Korea and coordinate your outfit with your special someone. Then, if you really want to fit in, be sure to take endless photos.

K-pop fashion in Seoul is a dynamic and vibrant trend that draws inspiration from the Korean pop music industry. It often features oversized silhouettes, bright colors, and statement accessories such as hats and sunglasses. This playful and youthful style is all about self-expression and standing out from the crowd. If you want to rock this type of bold and unique look, Seoul’s city streets are the place to do it. While the getup may draw stares, most will be appreciative.

Related: Experience K-Pop in South Korea

South Korea has a rich cultural heritage, and hanbok (traditional Korean clothing) is still worn by both men and women for special occasions like weddings and festivals. If you're lucky to attend one of these events, consider renting a hanbok. This will help you blend in and also show your respect for Korean culture.

In Korea, locals usually sport polished and put-together looks—and this extends to both hair and makeup. Korean beauty trends often emphasize dewy skin and Korean cosmetics (neutral and subtle makeup) among all genders. Both Korean men and women pay special attention to the appearance of their hair, often opting for bold dye colors. If you’re feeling daring, head to a local salon in South Korea for a new hairstyle.