Hello Fiona!
We are sad to hear that you didn't fully enjoy the Red Bus Tour. Our package, that you paid 25£ per person, includes not only the bus ticket and the earphones, but also the skip-the-line service (not included in the regular ticket), the welcome from our staff, always available to give you the best advice on restaurants and places to visit, a map of Bologna, and 3 food vouchers per person. We included a tasting of balsamic vinegar (paired with a voucher for a 10% off as an additional gift), one voucher for a salty tasting and one voucher for a sweet tasting (gelato in this case).
We hope that you enjoyed the areas you passed by with the bus and that you learned something new about our wonderful city with the multilingual audioguide.